Brand Guidelines

Logo

Our logo may be used in Lightning Yellow, Light gray, and Bolt Black (more on these colors later).

Use the elements in your piece of communication to determine the color of your logo for maximum contrast and clarity.

If your background light, you should be using a Bolt Black logo. If your background is dark, use the logo in Light gray or Lightning Yellow.

Over photography, you may use Light gray or Lightning Yellow, but be sure it is clear and legible.

Never use the logo in any of the secondary colors.

Legend / Usage Rules

• Bolt Black logo for Lightning Yellow backgrounds.
• Light Gray logo for dark backgrounds.
• Bolt Black logo for light backgrounds.
• Lightning Yellow or Light Gray logo for use on photographs.

Logo Usage

Our logo is the most recognizable element of our brand. Always ensure it is used clearly and consistently.

• Do not stretch or distort the logo
• Maintain proper spacing around the logo
• Use only approved color variations

Spacing & Composition

Proper spacing ensures clarity and readability. Always maintain proportional margins and paddings.

Rules:

1. Keep minimum padding of 16px around elements
2. Use grid-based layouts
3. Maintain consistent font hierarchy

Brand Lookbook

Explore how our brand comes to life across different mediums.

Consistency is the key to building a strong and memorable brand.